I am lucky to be a blogger whose husband happens to be in marketing. Digital marketing and search engine optimization (SEO) more specifically. So he is a wealth of knowledge when it comes to making this blog pop up first in searches. For the most part, Crafted Love and my posts ranks pretty high SEO-wise. But it wasn't always like that. In fact, it's slightly embarrassing going back in my archives and looking at how I named posts.
But life is all about trial and error and maybe some of my fellow bloggers can learn from my mistakes to get a jump on better blogging. First, let's just take a stroll down memory lane and look at (or laugh at) some of my mistakes when it came to naming blog posts...
Guest Blogger | Michelle of Scissor Quirk
Above is a real blog post on my blog. Way back from the beginning days of Crafted Love. Now, if you just saw that post title in a search or listed on my blog, would you know what it was about? Nope. You could probably gather that it's a guest post from Michelle of Scissor Quirk (rad chick, by the way). But you wouldn't have a clue about what the post is actually about--and neither would Google.
The post above is actually a pretty awesome DIY tutorial on how to make a felt iPod cover. Not that anyone could get that from the title. I have since renamed it and used a 301 redirect so that I don't have any broken links from Pinterest or other sites that may have linked it it previously. It now has a title that will come up much higher in searches and tells people right off the bat what the post is about...
DIY Felt iPod Cover Tutorial with Michelle of Scissor Quirk
From this title, you know what you're about to read--a post about making an iPod cover. What's also great about this title is the searchable words and phrases. "DIY" and "tutorial" are hot search words for people searching on Google.
3 Things to Remember When Naming Posts
- Thing about how YOU would search if you were looking for a post like your own. Is it about organizing your closet? Personally, I would probably search for something along the lines of "organization tips" or "closet organization". Make sure you phrase your post title with searches in mind.
- Don't make it too short--but not too long either. Confusing, I know. You want to make sure you have enough descriptive text in the title, but remember that Google can only display a certain amount of characters in a page title. The goal for a title is to be no more than 70 characters, which is how many characters Google will display on a search results page.
Think of your title as the keywords of your blog post, this helps not only Google understand what your post is about but also helps those searching to know what they are about to click on.
If you follow these tips and tricks for naming your future blog posts, I bet you will start to see an increase in blog traffic. Try it out and let me know what you think! Also, if there are any marketing topics you would like to learn more about, let me know in the comments! Maybe we we can convince Mike to start a whole series on Crafted Love :)